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British Advertising Standards Agency: Prohibition of e-cigarette advertisements on social mediaBritish Advertising Standards Agency: Prohibition of e-cigarette advertisements on social media

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British Advertising Standards Agency: Prohibition of e-cigarette advertisements on social media

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British Advertising Standards Agency: Prohibition of e-cigarette advertisements on social media

British Advertising Standards Agency: Prohibition of e-cigarette advertisements on social media

According to a report by Vapingpost, the British Advertising Standards Agency (ASA) recently banned four e-cigarette manufacturers from promoting their e-cigarette products/electronic devices on Instagram. According to the European Union Tobacco Products Directive (TPD), Article 22.12 of the British CAP Regulation prohibits the promotion of nicotine-containing e-cigarettes in newspapers, magazines, periodicals and online media. However, the regulation allows de facto declarations of products on marketers鈥 own websites, and in principle, this exception may extend to social media activities. For this reason, British American Tobacco, one of the manufacturers that bans advertising, argues that their promotional activities fall under this exception. However, the American Tobacco Association pointed out that the tobacco company鈥檚 use of celebrities in its Instagram posts is "obviously [beyond] the scope of providing factual information and is propaganda." ASA considered whether it is possible to distribute posts on Instagram profile to users who do not follow the account, and determined that by using hashtags and Instagram鈥檚 Explore option, other users can view these posts. The agency believes that this is equivalent to pushing content to consumers who do not necessarily choose to receive content. At the same time, Scotland is planning to become the first country in Europe to restrict e-cigarette advertising. The Scottish Minister of Public Health, Joe FitzPatrick (Joe FitzPatrick) has confirmed that the Scottish government is exploring ways to reduce children's exposure to e-cigarette products. "This will make Scotland the first country in Europe to do so. The proposed restrictions will not apply to any public health campaigns, and the proposal is to allow advertisements to be placed at the point of sale, provided that no advertisements can be seen outside the store. "The Scottish Parliament will consider a proposal to restrict the promotion and promotion of e-cigarette companies by banning advertisements on billboards, bus shelters and leaflets. The proposed restrictions do not apply to any public health campaigns, and the regulations will allow advertising at the point of sale as long as the advertisements are not visible in external sales locations.

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According to a report by Vapingpost, the British Advertising Standards Agency (ASA) recently banned four e-cigarette manufacturers from promoting their e-cigarette products/electronic devices on Instagram. According to the European Union Tobacco Products Directive (TPD), Article 22.12 of the British CAP Regulation prohibits the promotion of nicotine-containing e-cigarettes in newspapers, magazines, periodicals and online media. However, the regulation allows de facto declarations of products on marketers鈥 own websites, and in principle, this exception may extend to social media activities. For this reason, British American Tobacco, one of the manufacturers that bans advertising, argues that their promotional activities fall under this exception. However, the American Tobacco Association pointed out that the tobacco company鈥檚 use of celebrities in its Instagram posts is "obviously [beyond] the scope of providing factual information and is propaganda." ASA considered whether it is possible to distribute posts on Instagram profile to users who do not follow the account, and determined that by using hashtags and Instagram鈥檚 Explore option, other users can view these posts. The agency believes that this is equivalent to pushing content to consumers who do not necessarily choose to receive content. At the same time, Scotland is planning to become the first country in Europe to restrict e-cigarette advertising. The Scottish Minister of Public Health, Joe FitzPatrick (Joe FitzPatrick) has confirmed that the Scottish government is exploring ways to reduce children's exposure to e-cigarette products. "This will make Scotland the first country in Europe to do so. The proposed restrictions will not apply to any public health campaigns, and the proposal is to allow advertisements to be placed at the point of sale, provided that no advertisements can be seen outside the store. "The Scottish Parliament will consider a proposal to restrict the promotion and promotion of e-cigarette companies by banning advertisements on billboards, bus shelters and leaflets. The proposed restrictions do not apply to any public health campaigns, and the regulations will allow advertising at the point of sale as long as the advertisements are not visible in external sales locations.

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British Advertising Standards Agency: Prohibition of e-cigarette advertisements on social media

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