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On February 13th, according to foreign news reports, Massachusetts has made a big news. Yesterday the attorney general said that he would hold a press conference at 11:30 local time to announce important matters about Juul. Today, all major media in the United States are doing this. Reported. The Massachusetts Attorney General stated in a lawsuit filed against Juul on Wednesday that Juul has long stated that its electronic nicotine atomizer is designed for adult smokers, not teenagers. However, the company's internal documents show that the early advertising campaigns of the e-cigarette giant clearly targeted young people, leading to a nationwide youth e-cigarette epidemic crisis. Attorney General Maura Healey (Maura Healey) said at a press conference: Juul knew this was sold to children, and they surfed the Internet. The lawsuit alleges that Juul deliberately produced ads to attract young, cool people, and rejected alternative campaigns for older smokers who wish to quit. It tried to hand over its equipment to Cara Delevingne, Miley Cyrus and hundreds of other celebrities and social media influencers. It purchased advertisements on children's websites, including Nickelodeon, Cartoon Network, youth magazines, etc., and even some advertisements allegedly aimed at preschoolers. Healy said: You are doing math homework, and then Juul ads pop up. Healy claimed that even if the smoking rate among teenagers continues to decline, the marketing campaign still triggers a new generation of children addicted to nicotine. Last year, diseases and deaths caused by electronic atomization were ultimately related to devices containing cannabis extract, and many teenagers stated that they could not stop using electronic cigarettes. Healy said that about one-third of high school students in Massachusetts use e-cigarettes. According to a federal survey, nationwide, about 27% of high school students smoked last month. Emma Tigerman, a 19-year-old sophomore at Northeastern University, said: I remember Juul is different from cigarettes. I have been addicted to nicotine for four years. Juul is not the only e-cigarette brand, but it is the largest brand. By the end of 2018, it had occupied three-quarters of the US market, which made it regarded by anti-tobacco advocates as a major catalyst for the youth e-cigarette crisis. One of its high-dose nicotine cartridges contains as many addictive stimulants as a pack of cigarettes. The main concern for health is that nicotine addiction interferes with brain development and makes young people prone to smoking, as well as addiction to alcohol and other drugs. Juul denied any attempts to attract teenagers. In 2018, co-founder James Monsees told The New York Times that selling Juuls to children runs counter to the company's mission. At the time, a spokesperson told the newspaper that the original advertising campaign targeted smokers between 20 and 30 years old, but was abandoned five months later in the fall of 2015. Researchers have already questioned this narrative. They found old advertisements for the company online and criticized them for using sweet, fruity flavors from caramel pudding to mango to attract teenagers. The new lawsuit has greatly increased criticism of Juul. Its internal documents show in more detail the level of conception of the company's marketing activities in the process of considering young people, and it has been promoted in places where it intends to reach them. This also clearly shows that after Juul announced its abandonment of advertising activities in 2015, it still continues to contact underage users. Juul spokesperson Austin Finan said that the e-cigarette company's customer base is one billion adult smokers worldwide: we do not intend to attract underage users. He said from a statement that although we have not yet reviewed the complaint, we are still committed to working with the US Attorney General, regulatory agencies, public health officials and other stakeholders to combat the use of minors and the use of transitional adults, thereby Committed to resetting the steam category in the United States and winning the trust of society. Juul is applying to the FDA for permission to continue selling its e-cigarettes. The process involves submitting a large amount of data and research on how its equipment is manufactured, what it contains, and its impact on health and the environment. At the same time, Juul made several major strategic changes under the leadership of its new CEO KC Crosthwaite (who took over in September). This fall, it stopped selling its non-tobacco and menthol flavors in the United States, stopped its nationwide advertising, and stopped lobbying against the temporary ban on most flavored e-cigarettes. The company laid off 650 employees, accounting for 16% of the global workforce, and plans to cut costs by $1 billion this year. All these layoffs make Juul a difficult workplace and less attractive to tobacco giant Altria. The company bought a third of the shares at a valuation of US$38 billion at the end of 2018 and has since fallen to US$12 billion. But for Juul's critics, all these efforts are too little, too late. Matthew Miles, chairman of the Campaign for Tobacco Free Children, said at a press conference that we have a generation of young people who have never been addicted to nicotine because of these advertisements. Jonathan Winickoff, a pediatrician at Harvard Medical School, said: Every day I have some patients who are addicted to nicotine because of e-cigarettes. According to the lawsuit, Juul hired an advertising company in 2014 to market the company's newly invented slim e-cigarette. The agency suggested that Juul鈥檚 advertisements juxtaposing its e-cigarettes with outdated devices such as boom boxes and 1980s mobile phones portray itself as a technology company, and these products are still very lively in use. Instead, Juul decided to go the other way. According to the photos cited in the lawsuit, it hired art director Steven Baillie, who imitated the mood boards of teenagers and millennials who looked cool and sexy. Juul gave the green light to this vision, and Baillie put forward a slogan: Vaporization. Baillie and Juul look for models (according to the lawsuit, in Juul's words, they are New York trend leaders who embody the Juul brand and communicate with millennial consumers), and then photograph them in playful poses against a colorful background. The lawsuit alleges that Juul employees and its board are concerned that some of these models appear to be too young. But in any case, the activity has made progress. In June 2015, Juul held a press conference in New York City. Young fashion and music influencers posted information about Juul on social media accounts and posed for photos, which the company then used for billboards in Times Square and the entire Internet. After that summer, more sponsored events were held in New York and Los Angeles, and free Juul gifts were provided. According to the lawsuit, and also from June 2015, Juul ads began to pop up on websites targeting teenagers, including children鈥檚 television networks (such as Nickelodeon and Cartoon Network), comedy websites CollegeHumor, Seventeen magazines and College Confidential, frequented by high school students. message board. Other websites also have URLs, such as AllFreeKidsCrafts.com, HelloKids.com, KidsGameHeroes.com, Games2Girls.com, GirlGames.com and GirlsGoGames.com. Facebook and Instagram have established policies not to accept paid advertising for tobacco products, but the lawsuit states that starting in 2015, Juul circumvented these rules by paying third-party online publishers such as Gawker, HypeBeast, and UrbanDaddy to promote the product through their accounts. . Juul has its own Twitter, Instagram and Facebook until the end of 2018, where it also posted ads in its e-cigarette ad campaign. The company also seeks to cultivate stable influencers, sending free e-cigarettes or free device offers to more than 500 people in 2015 and 2016. According to the lawsuit, the target list includes celebrities, Rookie Magazine鈥檚 Kristen鈥檚 Tavi · Tavi Gevinson (Tavi Gevinson) Stewart, Robert · Pattinson, Jennifer · Lawrence, Miley · Sailer S, Carla · Divaini – and teenagers with a lot of social media, such as Luka · Sabbat (Luka Sabbat) and Claudia · Oshry (Claudia Oshry). Research shows that by 2018, the hashtag #juul has more than one million Instagram followers. The lawsuit also accused Juul of promoting minors via email. It collected emails from visitors to its website and commissioned an external company to check the 420,000 addresses on its list in the summer of 2017. The investigation found that nearly 270,000 people did not match the records of those who passed the Juul age verification process. Another 40,000 addresses were associated with people who failed to process, and 83% of the total list could not match people who were at least 18 years old. But Juul continued to send marketing emails to the list for another year, until August 2018. The lawsuit alleges that Juul did not require members on its email list to pass age verification until the Washington Post published an article on the practice of the month. With Juul's recent withdrawal to the United States, alternatives such as Puff Bars began to fill the gap due to loopholes in the new federal ban. But Massachusetts Attorney General Healy said that this lawsuit should warn other e-cigarette manufacturers.Massachusetts sues Juul, saying it has evidence of selling e-cigarettes to minors

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On February 13th, according to foreign news reports, Massachusetts has made a big news. Yesterday the attorney general said that he would hold a press conference at 11:30 local time to announce important matters about Juul. Today, all major media in the United States are doing this. Reported. The Massachusetts Attorney General stated in a lawsuit filed against Juul on Wednesday that Juul has long stated that its electronic nicotine atomizer is designed for adult smokers, not teenagers. However, the company's internal documents show that the early advertising campaigns of the e-cigarette giant clearly targeted young people, leading to a nationwide youth e-cigarette epidemic crisis. Attorney General Maura Healey (Maura Healey) said at a press conference: Juul knew this was sold to children, and they surfed the Internet. The lawsuit alleges that Juul deliberately produced ads to attract young, cool people, and rejected alternative campaigns for older smokers who wish to quit. It tried to hand over its equipment to Cara Delevingne, Miley Cyrus and hundreds of other celebrities and social media influencers. It purchased advertisements on children's websites, including Nickelodeon, Cartoon Network, youth magazines, etc., and even some advertisements allegedly aimed at preschoolers. Healy said: You are doing math homework, and then Juul ads pop up. Healy claimed that even if the smoking rate among teenagers continues to decline, the marketing campaign still triggers a new generation of children addicted to nicotine. Last year, diseases and deaths caused by electronic atomization were ultimately related to devices containing cannabis extract, and many teenagers stated that they could not stop using electronic cigarettes. Healy said that about one-third of high school students in Massachusetts use e-cigarettes. According to a federal survey, nationwide, about 27% of high school students smoked last month. Emma Tigerman, a 19-year-old sophomore at Northeastern University, said: I remember Juul is different from cigarettes. I have been addicted to nicotine for four years. Juul is not the only e-cigarette brand, but it is the largest brand. By the end of 2018, it had occupied three-quarters of the US market, which made it regarded by anti-tobacco advocates as a major catalyst for the youth e-cigarette crisis. One of its high-dose nicotine cartridges contains as many addictive stimulants as a pack of cigarettes. The main concern for health is that nicotine addiction interferes with brain development and makes young people prone to smoking, as well as addiction to alcohol and other drugs. Juul denied any attempts to attract teenagers. In 2018, co-founder James Monsees told The New York Times that selling Juuls to children runs counter to the company's mission. At the time, a spokesperson told the newspaper that the original advertising campaign targeted smokers between 20 and 30 years old, but was abandoned five months later in the fall of 2015. Researchers have already questioned this narrative. They found old advertisements for the company online and criticized them for using sweet, fruity flavors from caramel pudding to mango to attract teenagers. The new lawsuit has greatly increased criticism of Juul. Its internal documents show in more detail the level of conception of the company's marketing activities in the process of considering young people, and it has been promoted in places where it intends to reach them. This also clearly shows that after Juul announced its abandonment of advertising activities in 2015, it still continues to contact underage users. Juul spokesperson Austin Finan said that the e-cigarette company's customer base is one billion adult smokers worldwide: we do not intend to attract underage users. He said from a statement that although we have not yet reviewed the complaint, we are still committed to working with the US Attorney General, regulatory agencies, public health officials and other stakeholders to combat the use of minors and the use of transitional adults, thereby Committed to resetting the steam category in the United States and winning the trust of society. Juul is applying to the FDA for permission to continue selling its e-cigarettes. The process involves submitting a large amount of data and research on how its equipment is manufactured, what it contains, and its impact on health and the environment. At the same time, Juul made several major strategic changes under the leadership of its new CEO KC Crosthwaite (who took over in September). This fall, it stopped selling its non-tobacco and menthol flavors in the United States, stopped its nationwide advertising, and stopped lobbying against the temporary ban on most flavored e-cigarettes. The company laid off 650 employees, accounting for 16% of the global workforce, and plans to cut costs by $1 billion this year. All these layoffs make Juul a difficult workplace and less attractive to tobacco giant Altria. The company bought a third of the shares at a valuation of US$38 billion at the end of 2018 and has since fallen to US$12 billion. But for Juul's critics, all these efforts are too little, too late. Matthew Miles, chairman of the Campaign for Tobacco Free Children, said at a press conference that we have a generation of young people who have never been addicted to nicotine because of these advertisements. Jonathan Winickoff, a pediatrician at Harvard Medical School, said: Every day I have some patients who are addicted to nicotine because of e-cigarettes. According to the lawsuit, Juul hired an advertising company in 2014 to market the company's newly invented slim e-cigarette. The agency suggested that Juul鈥檚 advertisements juxtaposing its e-cigarettes with outdated devices such as boom boxes and 1980s mobile phones portray itself as a technology company, and these products are still very lively in use. Instead, Juul decided to go the other way. According to the photos cited in the lawsuit, it hired art director Steven Baillie, who imitated the mood boards of teenagers and millennials who looked cool and sexy. Juul gave the green light to this vision, and Baillie put forward a slogan: Vaporization. Baillie and Juul look for models (according to the lawsuit, in Juul's words, they are New York trend leaders who embody the Juul brand and communicate with millennial consumers), and then photograph them in playful poses against a colorful background. The lawsuit alleges that Juul employees and its board are concerned that some of these models appear to be too young. But in any case, the activity has made progress. In June 2015, Juul held a press conference in New York City. Young fashion and music influencers posted information about Juul on social media accounts and posed for photos, which the company then used for billboards in Times Square and the entire Internet. After that summer, more sponsored events were held in New York and Los Angeles, and free Juul gifts were provided. According to the lawsuit, and also from June 2015, Juul ads began to pop up on websites targeting teenagers, including children鈥檚 television networks (such as Nickelodeon and Cartoon Network), comedy websites CollegeHumor, Seventeen magazines and College Confidential, frequented by high school students. message board. Other websites also have URLs, such as AllFreeKidsCrafts.com, HelloKids.com, KidsGameHeroes.com, Games2Girls.com, GirlGames.com and GirlsGoGames.com. Facebook and Instagram have established policies not to accept paid advertising for tobacco products, but the lawsuit states that starting in 2015, Juul circumvented these rules by paying third-party online publishers such as Gawker, HypeBeast, and UrbanDaddy to promote the product through their accounts. . Juul has its own Twitter, Instagram and Facebook until the end of 2018, where it also posted ads in its e-cigarette ad campaign. The company also seeks to cultivate stable influencers, sending free e-cigarettes or free device offers to more than 500 people in 2015 and 2016. According to the lawsuit, the target list includes celebrities, Rookie Magazine鈥檚 Kristen鈥檚 Tavi · Tavi Gevinson (Tavi Gevinson) Stewart, Robert · Pattinson, Jennifer · Lawrence, Miley · Sailer S, Carla · Divaini – and teenagers with a lot of social media, such as Luka · Sabbat (Luka Sabbat) and Claudia · Oshry (Claudia Oshry). Research shows that by 2018, the hashtag #juul has more than one million Instagram followers. The lawsuit also accused Juul of promoting minors via email. It collected emails from visitors to its website and commissioned an external company to check the 420,000 addresses on its list in the summer of 2017. The investigation found that nearly 270,000 people did not match the records of those who passed the Juul age verification process. Another 40,000 addresses were associated with people who failed to process, and 83% of the total list could not match people who were at least 18 years old. But Juul continued to send marketing emails to the list for another year, until August 2018. The lawsuit alleges that Juul did not require members on its email list to pass age verification until the Washington Post published an article on the practice of the month. With Juul's recent withdrawal to the United States, alternatives such as Puff Bars began to fill the gap due to loopholes in the new federal ban. But Massachusetts Attorney General Healy said that this lawsuit should warn other e-cigarette manufacturers.

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Massachusetts sues Juul, saying it has evidence of selling e-cigarettes to minors

Massachusetts sues Juul, saying it has evidence of selling e-cigarettes to minors

On February 13th, according to foreign news reports, Massachusetts has made a big news. Yesterday the attorney general said that he would hold a press conference at 11:30 local time to announce important matters about Juul. Today, all major media in the United States are doing this. Reported. The Massachusetts Attorney General stated in a lawsuit filed against Juul on Wednesday that Juul has long stated that its electronic nicotine atomizer is designed for adult smokers, not teenagers. However, the company's internal documents show that the early advertising campaigns of the e-cigarette giant clearly targeted young people, leading to a nationwide youth e-cigarette epidemic crisis. Attorney General Maura Healey (Maura Healey) said at a press conference: Juul knew this was sold to children, and they surfed the Internet. The lawsuit alleges that Juul deliberately produced ads to attract young, cool people, and rejected alternative campaigns for older smokers who wish to quit. It tried to hand over its equipment to Cara Delevingne, Miley Cyrus and hundreds of other celebrities and social media influencers. It purchased advertisements on children's websites, including Nickelodeon, Cartoon Network, youth magazines, etc., and even some advertisements allegedly aimed at preschoolers. Healy said: You are doing math homework, and then Juul ads pop up. Healy claimed that even if the smoking rate among teenagers continues to decline, the marketing campaign still triggers a new generation of children addicted to nicotine. Last year, diseases and deaths caused by electronic atomization were ultimately related to devices containing cannabis extract, and many teenagers stated that they could not stop using electronic cigarettes. Healy said that about one-third of high school students in Massachusetts use e-cigarettes. According to a federal survey, nationwide, about 27% of high school students smoked last month. Emma Tigerman, a 19-year-old sophomore at Northeastern University, said: I remember Juul is different from cigarettes. I have been addicted to nicotine for four years. Juul is not the only e-cigarette brand, but it is the largest brand. By the end of 2018, it had occupied three-quarters of the US market, which made it regarded by anti-tobacco advocates as a major catalyst for the youth e-cigarette crisis. One of its high-dose nicotine cartridges contains as many addictive stimulants as a pack of cigarettes. The main concern for health is that nicotine addiction interferes with brain development and makes young people prone to smoking, as well as addiction to alcohol and other drugs. Juul denied any attempts to attract teenagers. In 2018, co-founder James Monsees told The New York Times that selling Juuls to children runs counter to the company's mission. At the time, a spokesperson told the newspaper that the original advertising campaign targeted smokers between 20 and 30 years old, but was abandoned five months later in the fall of 2015. Researchers have already questioned this narrative. They found old advertisements for the company online and criticized them for using sweet, fruity flavors from caramel pudding to mango to attract teenagers. The new lawsuit has greatly increased criticism of Juul. Its internal documents show in more detail the level of conception of the company's marketing activities in the process of considering young people, and it has been promoted in places where it intends to reach them. This also clearly shows that after Juul announced its abandonment of advertising activities in 2015, it still continues to contact underage users. Juul spokesperson Austin Finan said that the e-cigarette company's customer base is one billion adult smokers worldwide: we do not intend to attract underage users. He said from a statement that although we have not yet reviewed the complaint, we are still committed to working with the US Attorney General, regulatory agencies, public health officials and other stakeholders to combat the use of minors and the use of transitional adults, thereby Committed to resetting the steam category in the United States and winning the trust of society. Juul is applying to the FDA for permission to continue selling its e-cigarettes. The process involves submitting a large amount of data and research on how its equipment is manufactured, what it contains, and its impact on health and the environment. At the same time, Juul made several major strategic changes under the leadership of its new CEO KC Crosthwaite (who took over in September). This fall, it stopped selling its non-tobacco and menthol flavors in the United States, stopped its nationwide advertising, and stopped lobbying against the temporary ban on most flavored e-cigarettes. The company laid off 650 employees, accounting for 16% of the global workforce, and plans to cut costs by $1 billion this year. All these layoffs make Juul a difficult workplace and less attractive to tobacco giant Altria. The company bought a third of the shares at a valuation of US$38 billion at the end of 2018 and has since fallen to US$12 billion. But for Juul's critics, all these efforts are too little, too late. Matthew Miles, chairman of the Campaign for Tobacco Free Children, said at a press conference that we have a generation of young people who have never been addicted to nicotine because of these advertisements. Jonathan Winickoff, a pediatrician at Harvard Medical School, said: Every day I have some patients who are addicted to nicotine because of e-cigarettes. According to the lawsuit, Juul hired an advertising company in 2014 to market the company's newly invented slim e-cigarette. The agency suggested that Juul鈥檚 advertisements juxtaposing its e-cigarettes with outdated devices such as boom boxes and 1980s mobile phones portray itself as a technology company, and these products are still very lively in use. Instead, Juul decided to go the other way. According to the photos cited in the lawsuit, it hired art director Steven Baillie, who imitated the mood boards of teenagers and millennials who looked cool and sexy. Juul gave the green light to this vision, and Baillie put forward a slogan: Vaporization. Baillie and Juul look for models (according to the lawsuit, in Juul's words, they are New York trend leaders who embody the Juul brand and communicate with millennial consumers), and then photograph them in playful poses against a colorful background. The lawsuit alleges that Juul employees and its board are concerned that some of these models appear to be too young. But in any case, the activity has made progress. In June 2015, Juul held a press conference in New York City. Young fashion and music influencers posted information about Juul on social media accounts and posed for photos, which the company then used for billboards in Times Square and the entire Internet. After that summer, more sponsored events were held in New York and Los Angeles, and free Juul gifts were provided. According to the lawsuit, and also from June 2015, Juul ads began to pop up on websites targeting teenagers, including children鈥檚 television networks (such as Nickelodeon and Cartoon Network), comedy websites CollegeHumor, Seventeen magazines and College Confidential, frequented by high school students. message board. Other websites also have URLs, such as AllFreeKidsCrafts.com, HelloKids.com, KidsGameHeroes.com, Games2Girls.com, GirlGames.com and GirlsGoGames.com. Facebook and Instagram have established policies not to accept paid advertising for tobacco products, but the lawsuit states that starting in 2015, Juul circumvented these rules by paying third-party online publishers such as Gawker, HypeBeast, and UrbanDaddy to promote the product through their accounts. . Juul has its own Twitter, Instagram and Facebook until the end of 2018, where it also posted ads in its e-cigarette ad campaign. The company also seeks to cultivate stable influencers, sending free e-cigarettes or free device offers to more than 500 people in 2015 and 2016. According to the lawsuit, the target list includes celebrities, Rookie Magazine鈥檚 Kristen鈥檚 Tavi · Tavi Gevinson (Tavi Gevinson) Stewart, Robert · Pattinson, Jennifer · Lawrence, Miley · Sailer S, Carla · Divaini – and teenagers with a lot of social media, such as Luka · Sabbat (Luka Sabbat) and Claudia · Oshry (Claudia Oshry). Research shows that by 2018, the hashtag #juul has more than one million Instagram followers. The lawsuit also accused Juul of promoting minors via email. It collected emails from visitors to its website and commissioned an external company to check the 420,000 addresses on its list in the summer of 2017. The investigation found that nearly 270,000 people did not match the records of those who passed the Juul age verification process. Another 40,000 addresses were associated with people who failed to process, and 83% of the total list could not match people who were at least 18 years old. But Juul continued to send marketing emails to the list for another year, until August 2018. The lawsuit alleges that Juul did not require members on its email list to pass age verification until the Washington Post published an article on the practice of the month. With Juul's recent withdrawal to the United States, alternatives such as Puff Bars began to fill the gap due to loopholes in the new federal ban. But Massachusetts Attorney General Healy said that this lawsuit should warn other e-cigarette manufacturers.

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Massachusetts sues Juul, saying it has evidence of selling e-cigarettes to minors

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On February 13th, according to foreign news reports, Massachusetts has made a big news. Yesterday the attorney general said that he would hold a press conference at 11:30 local time to announce important matters about Juul. Today, all major media in the United States are doing this. Reported. The Massachusetts Attorney General stated in a lawsuit filed against Juul on Wednesday that Juul has long stated that its electronic nicotine atomizer is designed for adult smokers, not teenagers. However, the company's internal documents show that the early advertising campaigns of the e-cigarette giant clearly targeted young people, leading to a nationwide youth e-cigarette epidemic crisis. Attorney General Maura Healey (Maura Healey) said at a press conference: Juul knew this was sold to children, and they surfed the Internet. The lawsuit alleges that Juul deliberately produced ads to attract young, cool people, and rejected alternative campaigns for older smokers who wish to quit. It tried to hand over its equipment to Cara Delevingne, Miley Cyrus and hundreds of other celebrities and social media influencers. It purchased advertisements on children's websites, including Nickelodeon, Cartoon Network, youth magazines, etc., and even some advertisements allegedly aimed at preschoolers. Healy said: You are doing math homework, and then Juul ads pop up. Healy claimed that even if the smoking rate among teenagers continues to decline, the marketing campaign still triggers a new generation of children addicted to nicotine. Last year, diseases and deaths caused by electronic atomization were ultimately related to devices containing cannabis extract, and many teenagers stated that they could not stop using electronic cigarettes. Healy said that about one-third of high school students in Massachusetts use e-cigarettes. According to a federal survey, nationwide, about 27% of high school students smoked last month. Emma Tigerman, a 19-year-old sophomore at Northeastern University, said: I remember Juul is different from cigarettes. I have been addicted to nicotine for four years. Juul is not the only e-cigarette brand, but it is the largest brand. By the end of 2018, it had occupied three-quarters of the US market, which made it regarded by anti-tobacco advocates as a major catalyst for the youth e-cigarette crisis. One of its high-dose nicotine cartridges contains as many addictive stimulants as a pack of cigarettes. The main concern for health is that nicotine addiction interferes with brain development and makes young people prone to smoking, as well as addiction to alcohol and other drugs. Juul denied any attempts to attract teenagers. In 2018, co-founder James Monsees told The New York Times that selling Juuls to children runs counter to the company's mission. At the time, a spokesperson told the newspaper that the original advertising campaign targeted smokers between 20 and 30 years old, but was abandoned five months later in the fall of 2015. Researchers have already questioned this narrative. They found old advertisements for the company online and criticized them for using sweet, fruity flavors from caramel pudding to mango to attract teenagers. The new lawsuit has greatly increased criticism of Juul. Its internal documents show in more detail the level of conception of the company's marketing activities in the process of considering young people, and it has been promoted in places where it intends to reach them. This also clearly shows that after Juul announced its abandonment of advertising activities in 2015, it still continues to contact underage users. Juul spokesperson Austin Finan said that the e-cigarette company's customer base is one billion adult smokers worldwide: we do not intend to attract underage users. He said from a statement that although we have not yet reviewed the complaint, we are still committed to working with the US Attorney General, regulatory agencies, public health officials and other stakeholders to combat the use of minors and the use of transitional adults, thereby Committed to resetting the steam category in the United States and winning the trust of society. Juul is applying to the FDA for permission to continue selling its e-cigarettes. The process involves submitting a large amount of data and research on how its equipment is manufactured, what it contains, and its impact on health and the environment. At the same time, Juul made several major strategic changes under the leadership of its new CEO KC Crosthwaite (who took over in September). This fall, it stopped selling its non-tobacco and menthol flavors in the United States, stopped its nationwide advertising, and stopped lobbying against the temporary ban on most flavored e-cigarettes. The company laid off 650 employees, accounting for 16% of the global workforce, and plans to cut costs by $1 billion this year. All these layoffs make Juul a difficult workplace and less attractive to tobacco giant Altria. The company bought a third of the shares at a valuation of US$38 billion at the end of 2018 and has since fallen to US$12 billion. But for Juul's critics, all these efforts are too little, too late. Matthew Miles, chairman of the Campaign for Tobacco Free Children, said at a press conference that we have a generation of young people who have never been addicted to nicotine because of these advertisements. Jonathan Winickoff, a pediatrician at Harvard Medical School, said: Every day I have some patients who are addicted to nicotine because of e-cigarettes. According to the lawsuit, Juul hired an advertising company in 2014 to market the company's newly invented slim e-cigarette. The agency suggested that Juul鈥檚 advertisements juxtaposing its e-cigarettes with outdated devices such as boom boxes and 1980s mobile phones portray itself as a technology company, and these products are still very lively in use. Instead, Juul decided to go the other way. According to the photos cited in the lawsuit, it hired art director Steven Baillie, who imitated the mood boards of teenagers and millennials who looked cool and sexy. Juul gave the green light to this vision, and Baillie put forward a slogan: Vaporization. Baillie and Juul look for models (according to the lawsuit, in Juul's words, they are New York trend leaders who embody the Juul brand and communicate with millennial consumers), and then photograph them in playful poses against a colorful background. The lawsuit alleges that Juul employees and its board are concerned that some of these models appear to be too young. But in any case, the activity has made progress. In June 2015, Juul held a press conference in New York City. Young fashion and music influencers posted information about Juul on social media accounts and posed for photos, which the company then used for billboards in Times Square and the entire Internet. After that summer, more sponsored events were held in New York and Los Angeles, and free Juul gifts were provided. According to the lawsuit, and also from June 2015, Juul ads began to pop up on websites targeting teenagers, including children鈥檚 television networks (such as Nickelodeon and Cartoon Network), comedy websites CollegeHumor, Seventeen magazines and College Confidential, frequented by high school students. message board. Other websites also have URLs, such as AllFreeKidsCrafts.com, HelloKids.com, KidsGameHeroes.com, Games2Girls.com, GirlGames.com and GirlsGoGames.com. Facebook and Instagram have established policies not to accept paid advertising for tobacco products, but the lawsuit states that starting in 2015, Juul circumvented these rules by paying third-party online publishers such as Gawker, HypeBeast, and UrbanDaddy to promote the product through their accounts. . Juul has its own Twitter, Instagram and Facebook until the end of 2018, where it also posted ads in its e-cigarette ad campaign. The company also seeks to cultivate stable influencers, sending free e-cigarettes or free device offers to more than 500 people in 2015 and 2016. According to the lawsuit, the target list includes celebrities, Rookie Magazine鈥檚 Kristen鈥檚 Tavi · Tavi Gevinson (Tavi Gevinson) Stewart, Robert · Pattinson, Jennifer · Lawrence, Miley · Sailer S, Carla · Divaini – and teenagers with a lot of social media, such as Luka · Sabbat (Luka Sabbat) and Claudia · Oshry (Claudia Oshry). Research shows that by 2018, the hashtag #juul has more than one million Instagram followers. The lawsuit also accused Juul of promoting minors via email. It collected emails from visitors to its website and commissioned an external company to check the 420,000 addresses on its list in the summer of 2017. The investigation found that nearly 270,000 people did not match the records of those who passed the Juul age verification process. Another 40,000 addresses were associated with people who failed to process, and 83% of the total list could not match people who were at least 18 years old. But Juul continued to send marketing emails to the list for another year, until August 2018. The lawsuit alleges that Juul did not require members on its email list to pass age verification until the Washington Post published an article on the practice of the month. With Juul's recent withdrawal to the United States, alternatives such as Puff Bars began to fill the gap due to loopholes in the new federal ban. But Massachusetts Attorney General Healy said that this lawsuit should warn other e-cigarette manufacturers.

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